Golden Horseshoe Premium Lager is the "Official Beer" for the Dodge Rodeo Tour in Ontario. Peter Bulut Jr.,Vice President of Great Lakes Brewery stated " We are excited to work with Rodeo Management Group and support Canada's great sport of Rodeo, while helping to raise needed monies for community events through out Ontario. It is a wonderful fit for our Ontario Brewery, as our mandate is to provide quality products in the Ontario market. The Dodge Rodeo Tour has grown to become one of the strongest community events in Ontario, being nominated for Ontario Tourism awards." This unique sponsorship was created jointly with the strong relationship of the Community groups; the Cowboys/Girls and the partner sponsors. "The quality of sponsor products has always been a pre requisite as shown by the other sponsor partners and this relationship was developed from the grass roots of the product quality. Taste tests were conducted with the community groups as well as cowboys, cowgirls and fans."